Link Popularity

2006-08-13T20:36:00.000-07:00

When a Webmaster adds a link to one of the pages of your website, he is basically qualifying the fact that the content in your website is somehow related to the content on his website.

Also it is a claim that the visitors coming to his website can find additional information on the topic by going through your website. This is the fundamental fact of incoming links that most search engines recognize.

So basically, the relevancy and rankings that a search engine imparts to your website will depend a lot on the number, quality and relevancy of incoming links to your website. There are some very specific things that I mean by the three adjectives which I have used in the last statement.

Number: The more the number of incoming links to your website the more highly it will be ranked by a search engine. However when counting the number of incoming links you should almost always focus on the relevant and quality ones.
Relevance: The more relevant the links are the more value your site has in the eyes of search engines. Relevancy basically means that the incoming links comes from a web page, which has content, related to the content on your web page. So for example an incoming link to this tutorial is more relevant if it comes from a SEO oriented website, as opposed to from a website for online gaming.
Quality: One another criteria, which goes into rating incoming links, is the age of the links themselves and the age of the site which houses those links. By age, I mostly mean the time when the Search Engine has discovered the link. The older the website (which houses the incoming link) the more weight the link carries. Please note that this is something, which is used mostly in Google and has little effect for rankings on Yahoo and MSN.
However some caution is required while proceeding on a link building campaign for a website. There are sites which will allow you to 'buy' incoming links from them. This is usually a waste of time and resources and these links do little to boost the popularity of your site. This is due to the fact that these sites are mosty unrelated to the content of your website and hence such incoming links are not valued much by search engines.

Moreover, some of these sites are specifically set up for the purpose of providing huge numbers of inbound links to different sites. Such 'link farms' distort the natural democratic process of link building which is more based on content relevance and association rather than on an overtly economic interest. Infact some search engines like Google have started black listing such 'link farms' and sites which are associated with them. As a result, such methods might do you more harm than good by getting your site blacklisted from Google's result pages.

There are still a lot of valid techniques you can use for link building. Read ahead and find out the best ways to boost link popularity of your site.

2.Site Optimization

Almost all Search Engines try to use a bit of natural language processing to understand the content of the website and related it to the search terms that they are fed with.. This association of keywords with websites is driven by keywords that appear at specific places in your website. For example:

Keywords that appear in the heading of a web page.
Words appearing in the link text of hyperlinks in a web page.
Words which are not common (like 'a', 'the' etc.) and which appear in high density in the sentences in the site.
Before looking at the specific Site Optimization techniques, understand the importance of targetting the right search terms

Search Engine Optimization: SEO Firm

2006-04-20T11:43:00.000-07:00

Are You Ready To Hire a (SEO) Search Engine Optimization Firm? Search engine optimization is a growing industry, and increasing numbers of companies are becoming interested in hiring search engine optimization firms. Unfortunately, many of these companies become interested in search engine optimization for the wrong reasons, and many also have unrealistic expectations. This article should help companies determine whether they are ready to hire a SEO :search engine optimization firm.

Have a strong business case for SEO.Too often, companies decide to hire a SEO: search engine optimization firm simply because they can't find themselves on search engines. While this may be a sign that further investigation is warranted, it does not by itself make a strong enough case for SEO. This is also true for companies that want to hire a search engine optimization (SEO) firm because their site does not get much traffic. Again, this may be an indication that SEO is something to investigate, but is not enough evidence to support launching an immediate campaign.

What follows are three questions to ask yourself when considering hiring a search engine optimization (SEO) firm:

Are my customers searching for my products and/or services online?The answer to this question is usually yes (a study conducted by the Georgia Institute of Technology indicated that 85% of prospective web customers use search engines to find product solutions and vendors). However, especially in highly specialized fields with low average dollar sales, research will sometimes indicate that the scant number of people searching for terms related to your business would probably not be worth the necessary investment in SEO. Software like Wordtracker, free for limited use, is a great place to start to see how often people are searching for your products or services online.

Are my competitors showing up for the terms I want to target?Although this by itself does not make a compelling argument for hiring a search engine optimization firm, discovering that many of your competitors have undertaken search engine initiatives of their own may indicate that they have found it to be a good investment.

What effect would an increase in targeted traffic to my website have on my business?If your site receives steady traffic but has never helped you to land a sale, an increase in traffic will not necessarily improve your results (even if the traffic is more targeted). On the other hand, if your website currently helps you to generate sales every week, an increase in traffic should improve your website results in a more or less predictable fashion. It is important to make sure that your website is acting as an effective sales conversion tool prior to hiring a search engine optimization firm.

Educate Yourself.There are many respected sites on the web devoted to SEO: search engine optimization, including Search Engine Watch, Search Engine Guide, and SEO Today, Seologistics. Taking the time to learn about search engine optimization before hiring a search engine optimizatio: SEO firm can be beneficial in several areas:

If you decide to do SEO, you will hire a better firm.Unfortunately, there is no official code of ethics for search engine optimization firms. Even a brief visit to one of the sites listed above will help you to eliminate a large percentage of firms that use risky tactics, antiquated software, or simply don't get results.

You will better understand the recommendations that your SEO firm makes. A better understanding of the SEO process can help you to evaluate the recommendations that your search engine optimization firm makes. This can be useful when you are trying to balance the needs of your visitors against your need for increased traffic.

You will be able to participate in the process.While a good search engine optimization firm will take the time to understand your business as best they can, they do not know your business or your customers as well as you do. If you take some time to learn about SEO and involve yourself in the process, the coordinated effort will almost always yield better results than a search engine optimization: SEO firm working on its own.

Have Realistic Expectations.While search engine optimization is one of the most effective marketing channels available to most organizations, it is important that the expectations that you set for your campaign are realistic. Specifically:

Don't expect to rank highly for ultra-competitive, general terms.Studies indicate that most people now search using multiple words, but many companies ask their search engine optimization firm to target a very general term. For example, if your company provided security consulting for large companies, you may be tempted to ask your SEO firm to target the phrase "consulting" or the phrase "security". The problem is that these phrases are very general (and probably very competitive) and only a fraction of the people typing either of them in a search engine will be looking for your specific product. It is generally much more productive to go for less competitive phrases that bring in a higher percentage of visitors looking for your specific product or service

Don't put all your eggs in the SEO basket.Although hiring a search engine optimization firm can make a tremendous impact on your bottom line, you should not rely on it too heavily. Unlike traditional advertising, where you control when and where your message will be heard, you do not ultimately have control of search engine results. Unfortunately, many businesses that rely heavily on organic search engine results have failed simply because they lose their rankings on Google due to a new spam filter or an algorithm shift.

Don't expect overnight results.Unlike pay-per-click or other forms of advertising, organic search engine optimization takes time to implement and time to yield results. Be patient - the results should be worth the wait.

Be Prepared to Protect Your InvestmentCompanies that hire a search engine optimization firm should also understand that it is not a one-time effort. Hiring a SEO firm is only the beginning of a long process of improving conversion rates, monitoring results, and possibly expanding your campaign.

Improving Conversion RatesBe prepared to track the conversion rates on your site for individual keyphrases. Software such as Clicktracks allows you to see which phrases from which engines bring you the visitors who are most likely to buy your products, fill out your online form, etc. Access to this data can help you to improve pages of your site that do not convert visitors.

Track Ranking and Traffic DataYou should also be prepared to track your traffic and ranking data on a monthly basis, whether you outsource it or do it in house. Without access to this data, you will not be able to tell whether the overall value of your campaign is trending upward or downward.

Expand Your Keyphrase ListIf the campaign works for you (and if you do your homework, it should), you will probably want to expand your keyphrase list over time to drive more targeted visitors to your site and further increase the value of your campaign.

Conclusion While hiring a search engine optimization firm can have a tremendous impact on your company's bottom line, you should only proceed after you have fully evaluated your current position, knowledge, and dedication. If you know exactly what you expect to get out of your campaign, have realistic expectations, and are committed to getting the most out of your investment, you are probably ready to look into hiring a search engine optimization SEO firm.

SEO Firm India SEO Services firm india Ethical SEO Firm Garunteed SEO Firm in india

Link Popularity

Search Engine Optimization: SEO Firm